Google: Saudi Arabia Investment Bank starts targeting mobile users and sees a 90% reduction in cost per lead
Click on the link Below to Download the Case Study:
Case Study- SAIB 2013 (MENA-EN). pdf
The Saudi Investment Bank (SAIB) is a Saudi Arabian joint stock company established by Royal Decree No. M/31 dated 25 Jumada II 1396H, corresponding to June 23, 1976. The Bank began operations in March 1977.
GOALS
- Penetrate the mobile market to ensure customer reach and relevance
- Minimize cost per lead
- Maximize number of leads
APPROACH
- Target mobile users via Google’s search and display advertising
- Website optimized for mobile browsing with added click-to-call and store locator functionality
RESULTS
- Up to a 90 per cent reduction in cost per lead through mobile
- 67 per cent more mobile conversions than desktop conversions
MOBILE PATH TO PURCHASE BY RETAILIGENCE AND DATA-XU
Click on the link Below to Download the Case Study:
Retailigence-DataXu-Case-Study.pdf
Retailigence and DataXu deliver a one-two punch for brick-and-mortar retail
to improve traditional advertising metrics and in-store results